Think about it: you’re writing about your products and services on a profile that lives on Google. Your business description is a huge asset on Google Business Profile because it allows you to contribute rich content directly to Google. Online profiles are only as good as the information you put into them, and that remains true with Google Business Profile. Think of Google as a matchmaker: someone searches for something they need, and Google connects that person with the most relevant results. There were blank fields when it came to their interests and background, and as a result, they appeared like they weren’t relevant to potential suitors. They hadn’t filled out their entire profile. When they asked me to look at their profile, it was blatantly clear why they weren’t succeeding. Fully populate your Google Business profileĪ family member recently joined an online dating site, but they couldn’t figure out why they weren’t making connections despite their hours of clicking, swiping, and viewing.
#My business google how to
To optimize your profile, you’ll want to:īelow, we’ll walk through each of these optimization steps, but if you learn better through video, then check out this helpful tutorial on the Bigger Better Biz YouTube channel.īryan Caplan shows you how to optimize your Google Business Profile listing. Provide information like (but not limited to) your physical address, phone number, and description. With that said, it’s important that customers know more about what you do, where you are, and when they can visit you. How to optimize Google Business ProfileĪccording to Google, local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Through Google Business Profile, you can publish your hours, updates, and photos and videos to help a consumer in a micro-moment quickly know, like, and trust your brand.īy optimizing your Google Business profile, you’re communicating to Google that you are a relevant search result for those consumers.Īnd an optimized Google Business Profile can increase your chances of showing up in Google’s local search results.
#My business google free
Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Maps. With over 52 percent of all internet traffic coming from smartphones, it’s critical that your business shows up consistently on every device. Why optimize your Google Business Profile? In order to capture a larger share of those mobile searches, optimize your Google Business Profile. In fact, nearly 33 percent of all mobile searches are related to location. When consumers find themselves in micro-moments, they act quickly to satisfy their needs. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. You see, consumers live in micro-moments.
Within a service area: You only visit or deliver to customers (e.g.At a physical address: You only serve customers at a physical location (e.g.Enter a description and phone number (optional) for your business under Basic info.Enter a category for your business under Choose a business category and select an option from the list.
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